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How we used FOMO to build Humanity’s waiting list and convert those sign-ups to downloads

Humanity

Humanity is a health and wellness app designed to help users age more gracefully and live a healthier, more fulfilling lifestyle. With their seed round secured and the core functionality of the app developed, Humanity knew it was time to begin their big marketing push.
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Humanity

The Goal

Humanity’s goal was to cost-effectively build their waiting list while creating even more anticipation around the app’s impending launch. Additionally, Humanity sought to utilize FOMO as a core pillar of the marketing strategy
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Humanity

The Strategy

Duo Strategy designed a social media advertising plan centered around Humanity’s irresistible hook and app promise — Discover your Rate of Aging. Once waiting list sign-ups were acquired, Duo implemented several event-triggered email sequences to nurture and convert them into downloads.
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Humanity

The Results

Humanity increased their waiting list by more than 320% while generating an outstanding 79.60% conversion rate from waiting list to install. Additionally, Duo Strategy successfully achieved a <$0.75 cost per click by developing and designing Humanity’s creative assets and ad copy.

<$0.75

Cost Per Click

+320%

Waiting List Signups

79.60%

Waiting List to Install CVR

"Taylor and Grant are consummate professionals, who are a pleasure to work with. They adapt to change and proactively improve performance and approach to growth campaigns while receiving client feedback really well. I definitely recommend them as my go-to agency for growth marketing."

Peter Ward | CEO, Co-Founder
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